A New Management

A huge banner at Udipi Upchar said that the restaurant would reopen on 11th May 2005 'under a new management'. Udipi Upchar was the closest 'proper' hotel to my house. I prefered having food here on Saturday and Sunday afternoons when I was too lazy to walk a kilometre to Balaji. I conciously avoided the flies around and ignored the huge garbage dump barely 10 metres away. Now after two weeks of renovation, the 'new management' has started the new hotel. All that I have had since the hotel has reopened is a glass of juice. It cost me a rupee more. The 'new management' inlcudes new wooden chairs, a new coupon printer, a new cashier and old cooks. They have even changed the name of the hotel to Upahar Nidhi. I had often wondered what they meant by Upchar(treatment) in their old name. Upahar(food) seems more appropriate and more commonly used in Udipi restaurant names. Talking about Udipi restaurants, the Udipi suffixes and prefixes to the hotel name became popular(atleast in Bombay) after a hotelier called A.Rama Nayak started his own restaurant and urged fellow hoteliers from Udipi(a district in Karnataka,India) to use it to give brand equity to their hotel name. Now with managements changing in Udipi restaurants everywhere , the new managements are dropping the 'Udipi' from the hotel name. I am glad that the so called new management did not do the same.
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